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Saturday, March 27, 2010

Drive or increase traffic to your website using articles: This technique NEVER fails

So you have decided that what you want is highly targeted traffic to your site and not just any traffic. And you have decided that you are going to use SEO articles. Maybe you don’t even know what SEO articles are or how to write them. Don’t worry about that this article will tell you exactly what to do.

Decide what kind of traffic you would like to attract. For instance if you are selling Nokia cell phones you need to try and figure out what your prospective clients are searching for in search engines when looking to purchase Nokia phones. Chances are that they are using the keyword Nokia phones. But you need to be more specific than that so you think a little harder and realize that your niche in the market is cheap Nokia phones. You have the more pricey phones but the ones you sell most are the cheap ones.

Now go to this Google tool;

https://adwords.google.com/select/KeywordToolExternal

key in the words “cheap Nokia phone” below the box where it says; Enter one keyword or phrase per line.

From the results you will see the following;

cheap nokia phones 12,100 27,100

These are the number of times during the previous months that folks have searched for the term “cheap Nokia phone.” This is the keyword phrase you want to use to attract targeted visitors to your site.

So the next thing you do is to sit down with a piece of paper and write down some ideas. What should customers look out for when purchasing cheap Nokia phones. If this is really your business you will have a lot of useful information that you usually take for granted. Look at all your ideas and decide which one is the most attractive article that will attract a lot of interest.

Let’s say you settle on one about how to tell a fake Nokia phone.

Write your headline or article title first. Start with your keyword phrase and write it like this;

Cheap Nokia phones: how to tell a fake

Next list the main points for this articles under your headline.

It will look something like this;

Cheap Nokia phone: how to tell a fake
- Open the phone remove the battery and check which country it has been manufactured in. If it says Finland it is genuine. Any other country may be a fake or cheap imitation.
- To avoid chances of a buying a fake version avoid being tempted by ridiculously cheap prices.
- Try and buy from genuine sellers of Nokia products.

Believe it or not you already have an article. It is called a List article. But to make a much more useful SEO article that will attract traffic from search engines you will need to add “more meat” to your points. Make sure you start the article with your keywords cheap Nokia phone appearing as early possible in your first sentence. Repeat it three or four times in your article and try and end with it as close as possible to the end of your article.

You now have a valuable SEO article. Post it on your site. But even more important make sure that you re-post to a major article directory like ezinearticles.com. And then make sure you link back to the article on your site from the article posted at ezinearticles.com. There are many reasons for doing this but the most important is that since the article directory has a higher page rank the article directory version is the one likely to feature in search engine results and get you the targeted traffic yyou are looking for. While it is true that only a fraction of those who read your article in the directory will click through to your site, you will still get very targeted traffic and it can be substantial depending on how popular your keyword phrase is in Google.

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Drive or increase traffic to your website: What you must know

Everybody wants to drive more traffic to their websites or blogs. But it is also true to say that most people who start out with this objective end up very frustrated.

Why?

The answer is that what they really want is NOT more traffic to their website, BUT more business, more sign ups more orders from the increased traffic to their websites.

There are dozens of techniques and tricks to get more hits on your counter in the next few hours but most of them will not get you more sales or more orders for whatever it is you sell on your site.

The reason why most of these methods do NOT work is because they do not appreciate one of the greatest online marketing secrets. Simply put the great marketing truism states:

People will buy only when they are ready to buy.

This is the little secret that has helped the search engine giant Google make billions from its’ online ads. All the advertisements that appear on Google are RELEVANT which means that they are more likely to get seen by people who are ready to buy. This gets them a huge response and so advertisers flock to place their Google ads because they are very effective.

So whatever method you choose to increase traffic to your website just make sure that it attracts RELEVANT traffic. In other words your increased traffic should be as targeted as possible.

How do you do this?

The way to do it is to use the right keyword phrases. So if you are using Google adwords the more accurate the keyword phrases you use are in targeting your prospects the more money you will make.

Always remember it is much better to attract 10 highly targeted visitors to your site than it is to attract 100,000 curious visitors to your site. The 100,000 fellows will force you to increase your bandwidth costs without giving you the cash to do it with. And yet the 10 visitors may all end up buying (there are actually some keyword phrases that return a response of almost 100% on Google Adwords meaning that virtually everybody who clicks on the ad ends up making a purchase.)

Go ahead and increase traffic to your website, but do it wisely.

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