So you have a business that you want to promote using promotional articles? Have you made any sales yet? If the answer is yes, how you made those sales is very important if you want to write really powerful articles.
In other words your most successful selling method is bound to produce your most effective article or set of articles for selling your product or service.
Let me give you a hypothetical example so that you understand this better and much more quickly. Let’s assume that you are selling delicious doughnuts and you want to write some articles to promote them online. Start by thinking back at how you have made your sales so far. You stood at this street corner and the first few customers just walked by without stopping to take a closer look at what you were selling. Then this man stops and comments about the wonderful aroma of your product and then reaches for his wallet and buys a few. Naturally from that point on you politely ask as many people as you can to stop and just take in the wonderful crunchy smell of your delicious doughnuts. And indeed this works to convert previously disinterested prospects into buyers.
This is extremely valuable information when it comes to your article marketing and the article marketing strategy you are going to use.
The way I would write my articles would be to concentrate heavily on the sweet smell that hits you the moment you get close to the doughnuts.
There are hundreds of examples I can give here from articles that I have actually done that have produced great results. The key to quickly zeroing in on what your articles should focus on is to find the strongest selling point of the product or service and then write your articles in such a way that the spot light remains firmly on that strength.
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