Some folks may think that self-publishing began with the invention of the PC (personal computer) and others may be convinced that it has really taken off with the arrival of Adsense.
It is important to understand what self-publishing is and its’ enormous potential to fully appreciate and indeed take advantage of Adsense. Actually self-publishing (the act of producing and marketing your own writing) is as old as America. It is an American tradition that is very much part and parcel of the American dream. Ben Franklin was one of the first Americans to self-publish and many others have followed since. Mark Twain’s Huckleberry Finn was self-published. As was Ulysses, Lady Chatterley’s Lover and the Tarzan series amongst a host of other popular classics that would never have existed without the authors ignoring publisher’s rejection lips and taking the bold step of publishing their own work.
There are thousands of other examples from recent times that we can mention here but the point is that a few important developments in recent times have only helped to fuel the power of self-publishing but did not trigger off this revolution. The personal computer put a very powerful publishing tool on the desktop for the first time allowing the easy setting of type and design for publishers at a tiny fraction of what is cost previously.
Then the World Wide Web came along and proved to be many wonderful things to a self-publisher. They could use it to promote their work and sell millions of copies of their self-published work all over the world. Suddenly there was no niche that was too small to be viable. Then the Internet could also be used to publish online at a cost that was very close to zero.
Still, as wonderful and revolutionary as these developments were, none of them comes anywhere near what Google Adsense has done for self-publishers world-wide. Understanding this will open your eyes and enable you to fully cash in using Adsense as an key part of your online self-publishing efforts.
With Adsense, Traffic Does Not Matter In Online Self-publishing, As Much As Relevance And The Right Well-paying Keywords
I often wonder if those guys at Google fully understood the impact of what they were doing when they decided to open Adsense for smaller sites and blogs with very little traffic. Sure, they must have done it knowing that it would have an impact on their bottom line, but did they know that it would start an online revolution with far-reaching effects and impact? I doubt it.
You will already be aware of the fact that thousands of online concepts were dead in the water as far as making a profit online and this situation has been changed dramatically by Adsense.
Now anybody with a site online can apply to Adsense to carry their ads and within no time, the new revenue stream will be putting money into their pockets. You will of course need to do a lot of work to get to use the highest-paying keywords for every content written for your site. But the really exciting bit for online self-publishers is the fact that even a few visitors every day, clicking on high-paying Adsense ads will earn them lots of cash.
But let’s be extremely careful here because Adsense rules do not encourage folks to start web sites or blogs with the sole intention of making money from Adsense ads. And if truth be told, anybody who does this is leaving a lot of easy money on the table.
Why It Is Important To Combine Adsense With Other Profit Centers In Self-Publishing
What Adsense has done, is introduce a revenue stream that helps a site focus more closely on its’ niche subject, and actually sets it up for success.
You will need some time to learn enough about Adsense to start making serious money; meanwhile you will need another source of revenue at your site to keep you motivated.
As a self-publisher there are a number of exciting moneymaking online options you can pursue. You can self-publish your work in the form of a book and use your site to promote your printed book. This way you’ll be pulling in income from your self-published books even as your Adsense revenue grows.
You can sell your self-published information online in bits and pieces as special reports and valuable e-courses. Many self-publishers have used this strategy to raise money for printing costs of their self-published book.
Still there are many extremely successful self-publishers who only self-publish their work online.
Smart self-publishers have also used their quality content to collect email addresses of visitors to their sites as they order special reports via email or brief e-courses. They then use their opt-in email lists to make money in all sorts of creative ways.
Start By Finding The Self-Publishing Niche That Draws Traffic While Ignoring High-paying Adsense Keywords
As an online self-publisher, you will need to pay special attention to traffic. How will you generate traffic to read your self-published online information?
There are certain key word niches that are not so competitive at search engines that you could use to give you a high ranking certain searches and thus draw huge traffic to your site. When you are searching for these niches ignore Adsense key words that may have a huge payout. Later, this is not the time.
Once you’ve found the niche that best draws traffic, set up a useful detailed site or blog covering that particular subject in great detail. Then you can find creative ways of referring that traffic to the site where you’re busy attracting all the highest paying Adsense keywords.
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