Turning a boring description of what your business does into a valuable, useful article to be eagerly read by your prospects is without doubt one of the most powerful online marketing strategies that any business can use today.
Why is it so effective? The answer is simple. Folks are seeking information whenever they come online. If the information you offer is useful and works for them, they don’t mind one bit if it points to a certain product or service that makes the whole thing work. However they will react very strongly and negatively to any effort you make to advertise or selfishly promote your product. Unfortunately this is exactly what most people do, more so in their online articles promoting their enterprises.
They would be well advised to change tact. Never show the fish your hook, you’ll never catch them. Instead they will violently swim away to safety. The truth is that if an article does not pass the advertising/content mix test, then it is almost useless and will make very little impact in promoting your business and generating valuable leads to your site.
I have proved in tests using my own articles that a single article can generate thousands of leads to a site every week while another will generate two or three hits a week. The difference is tied to a single factor. Namely how convincingly the content is integrated to your advertising or marketing.
Some of the articles that I have written to advertise my online business are over a year old. However they still generate thousands of dollars in business for me. That’s how effective the advertising/content mix is.
In other words it is all about producing an article that is useful information that at the same time doubles up as a lengthy advertisement for a product or service.
Impact on Traffic and Adsense Revenue
Everybody knows that the amount of traffic generated is very important to any site. Very few people pay attention to the mood of that traffic you have generated when it arrives at your site. In most cases, a huge percentage of visitors to a site arrive there out of curiosity more than anything else. Even when they are lead there by well-written articles.
The correct mood that you should be looking for in traffic that arrives at your site is excitement and anticipation. Excitement at discovering the information that you have to offer, anticipation of more valuable information to be found at your site. This is the sort of traffic that will end up spending more time at your site. The longer they spend at your site, the higher the chances that they’ll end up buying something. When they spend a longer time at your site, chances are also much higher that they will end up clicking at your Adsense ads.
In other words your online revenue boils down to how convincing you are in linking your valuable content to you marketing or advertising. So how does somebody do this effectively? There are a number of very important factors that you should take account when creating your content or your advertising article.
Christopher Kyalo is a successful online entrepreneur. Read the second part of this article in his free email newsletter. To get a copy send a blank email now to email@example.com
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