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Thursday, October 18, 2007

Search Engine Optimization Articles: What Anchor Text Keywords Should You Use For Links?

As you start writing search engine optimization articles and posting them at the leading article directories that I recommended in my special report, there is one more very important component which you will need to get right if your campaign is to be a success. And that is the anchor text you use to link back to your target site. The anchor text is the term used to refer to the word or words that are clickable and when you do click on them you end up on another site or web page.

Remember that for all leading search engines, the most important single factor that will affect your ranking is the number of quality links pointing to your site. The keywords used in those links are also very important.

For your main keywords used for the search engine optimization articles you write, I suggested that you should be careful NOT to choose keywords that are beyond your reach because they are too competitive. In fact the best thing to do if you are just starting out is to start right at the bottom of the list and work your way up. For your anchor text use the same keywords you have used in your search engine optimized articles, only ensure that you vary them as much as possible. Endeavor to use different keywords in each article. This is very important and there is a good reason for it.

Consider the following fact. With a little luck each article that you post at an article directory will be re-posted many times complete with the links you have used. Leading search engines will not like it if out of thousands of links; the exact same keyword is used every time. That’s not natural and you want to make it as natural as possible and therefore it is important that every link is different so that even if each one gets duplicated a few hundred times, it still looks natural.

There are a number of ways to vary your anchor text keywords. You can add a word or two, change the order of the words as well as find synonyms and phrases that mean the same thing.

This is a very crucial part of generating traffic using search engine optimization articles.

You too can write the kind of search engine optimization articles that will win you tons of traffic. You can also get some very high traffic generating search engine optimized headlines written for you by an expert to make your work a lot easier.