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Friday, May 27, 2011

Article Marketing Strategy: Do Your Articles Genuinely Solve Problems?

Why do people buy stuff? And why do people search for information/articles online? The main reason for both is EXACTLY the same. People buy most stuff to solve problems. And they search for information online to solve their problems. If you are sincerely looking for an article marketing strategy that will revolutionize your campaign, a light bulb should be flashing in your brain after reading that last sentence.

And since we have already said that your most successful selling method will produce your most successful articles and article marketing strategy, it means that this is a powerful lesson to apply to your article writing right away. In other words it should be pretty easy to sell stuff to people by creating content that describes solutions to their problems and then simply mentioning the product or service that can solve the problem under discussion. If you convince your readers that your solution will solve their problems, they will buy for certain.

There. That is one quick way to sell like crazy online using article marketing. Simple but it works every time without fail.

Do your own little research and you realize that the most successful selling right through history has been done solving people’s problems.

What you must do as the writer developing such content is to always approach your article writing with one question at the top of your mind. The very same question that makes a great salesperson successful. That question is what is the problem facing the person I am talking to that my product can genuinely solve?

For instance in writing this article I am focusing on a problem that I recently discovered faces a lot of people who want to use articles to market their sites. That problem is what strategy to use. Many folks using article marketing find that after all the effort, blood and tears that goes into writing promotional articles, they end up with very little traffic or sales to show for it. Most get discouraged and completely give up about articles ever being effective in attracting traffic to their sites and helping them sell. Others know that it works but can’t quite figure out what to do to make article marketing work. I guess those are the guys who will end up typing the words; “Article marketing strategy” on their favourite search engine searching for information that will solve their problem.

The best way to apply this to your article marketing is to go back to all the articles that you have already written. Look at them again and re-write them taking the approach advocated in this article and then re-post them and see what results you get. I would not advice that you start creating new article ideas before you have practiced this with your old content.

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Comments
2 Comments

2 comments:

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Aniefiok Ukang said...

I really love your blog and very important the topic" Article Marketing Strategy:Do Your Articles Genuinely Solve Problems?"

I think this is the most mistake many people make by not solving problems with their articlesbut just write articles with many links of advertisement to confuses even the reader is most what many Guru and news mistake online.

Like my articles which focus mostly on solving problems online for my clients and many online business seeker always find it very usesful coming back over and over to my blogs just because people problems online are been solve at www.billgatesguide.blogspot.com na

keep up with your blog and articles cheer.

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Aniefiok Ukang
Internet Consultant