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Wednesday, April 07, 2010

Hire a ghostwriter who will make the difference

You can hire a ghostwriter who will write excellent well written articles but the truth is that they will end up being an excellent failure for your site?


The reason why this will definitely happen without fail is the same reason why the best writers don’t write bestsellers offline.

So what kind of writers writes bestsellers?

Do your own research and you will discover that writers who write best sellers are the ones who know how best to use what they have (writing abilities, personal experiences etc) to write something that has the highest chances of appealing to the masses. In other words how best to use what they have to create a best seller. Mario Puzo was exposed to many rumours, fables and stories about the Mafia during his long years as a penniless writer writing for some obscure popular magazine. Most of these stories were blown out of proportion, but that is what you do to spice up stories in any gutter press. Doesn’t seem like much at first sight, does it? But Mr Puzo used this little that he had write a best seller called The Godfather. The really fascinating thing about this writer’s life was that Mario Puzo had difficulties feeding his own family until he wrote that book. Then his life changed forever. Puzo wrote his bestseller at an age where most have given up on ever succeeding in this life. He was 49 years old.

You see the real secret about life is that everything is controlled by time and a chance. That is why these words from the good book will always be so true;

I have seen something else under the sun:
The race is not to the swift
Or the battle to the strong,
Nor does food come to the wise
Or wealth to the brilliant
Or favour to the learned
But time and chance happen to them all.
Ecclesiastes 9:11

It is exactly the same online. The best articles are not enough. The ghostwriter you hire will need to know the best way to use them to maximize on their effect and impact and get your site valuable targeted traffic for a very long time to come. Your ghostwriter will need to find his unique chance or opportunity to make things happen for your site on the World Wide Web with their writing. And to do this they will need to understand the web environment.

Let me give you a simple example.

You hire a ghostwriter who writes a whole bunch of articles for you and you have this brand new site and he is supposed to advice you on how to link the articles to each other. So what will he tell you to do? Concentrate only on the links pointing to your brand new site? Or take the time to pay special attention to the links to the same articles posted in article directories since the directory sites are bound to be much older than the new site and are therefore bound to have higher page ranks and will thus rank much higher in the search engines for important keyword phrases and will therefore bring in lots of traffic for you, at least initially.

The ghostwriter you hire will also need to know how best to use the background and previous experiences they have to present your articles in the most interesting, attractive and powerful way to make an impact for you and your site.

Yep, it all boils down to a time and a chance and for you to understand both you will need to understand your environment. How will the ghostwriter you hire understand the environment if they know nothing or very little about SEO?

So if you are in the process of hiring a ghostwriter, look for somebody who deeply understands SEO. And then you can start looking for the other stuff you want them to be good at. That’s how to hire a ghost writer who will make the difference.

Want to hire a ghostwriter who will make the difference? Or do you just want to hang around ghost writers for hire?