There is another completely different way of looking at web site content other than as merely a traffic generation and marketing tool to ear you back links and the like.
Many site owners fail to ask themselves the following very important question;
Does your web site content satisfy all the information demands of all your visitors?
We all know that the longer visitors linger at your site, the more money you will make off them. The only thing that can keep visitors at your site is the content you have.
The whole situation is very similar to that of a store that sells computers and stocks only the Dell brand for instance. So if a customer who wants to specifically purchase a Toshiba laptop walks in, that is a sale that you have lost. If we for a moment looked at web site content as the stock or merchandise of the site, the truth is that it does not take much to include all the possible different "brands" that a visitor is likely to be interested in. Content hardly occupies very much space at a web site and yet it is always the one item that makes such a huge difference between a site making tens of thousands of dollars and another one losing a lot of money.
So the immediate thing that site owners can do that will increase revenue is to increase the amount of information available at their web site. They should visit all competitor web sites that they can find and look at the keywords used, which they have not used themselves. Then every effort should be made to generate better content than what is available at competitor web sites.
This investment in your stock (web site content) is guaranteed to pay off in a big way.
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