A good headline is so badly needed that without it your SEO content provider is doomed to fail. It matters little how good their writing is or even how good they are in finding the best keyword phrases.
Good keyword phrases will give you a good position in search engine results, but if you have a poor headline, readers will ignore your site listed at number one on the page. Instead they will eagerly click on the site listed at number ten and right at the bottom of the page, simply because it has a more catchy interesting headline.
You do this yourself all the time. Just try and remember the times you have clicked on the site that is listed right at the top of the results from your search? Not many I can assure you. This is precisely why without a needed catchy headline, a lot of the other good wok from your SEO content provider will be wasted.
There is something else that is very important once you’ve gotten somebody to your site. Everybody knows that the longer you can keep them there, the higher a chance you have of making some money from them. The only way to keep them there is with good content packaged in the sort of headlines that grab them by the scruff of their necks and drag them to read your content. That’s what is needed from a SEO content provider to succeed at your site.
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